Online marketing, Information overload, and your business’s growth

We accumulate information from online mediums on a daily basis, but the question is, how many of them are we putting to good use?

It’s one thing to read blogs, books/ebooks, watch videos on YouTube, attend webinars, watch Facebook live presentations, etc, but it’s another thing to take the necessary action with what we’ve learned.

I believe the primary reason this seems tough for business owners is because of information overload. They keep piling up, but none of them has been tested to see if they are effective or not.

The online marketing world is a VERY practical arena, and no one’s waiting on the sidelines to sell their products/services. Everyone wants in on the game! It’s noisy, crowded, and technical… but effective if one knows what he/she is doing!

Granted, many are doing it the wrong way (i.e. push selling), but that only fuels the fact that one needs to step up and do what’s needful in order to position his/her business in front of the right people online… and be different!

The marketplace is often said to be saturated… that’s a good thing. It means there’s a demand, and service providers are scrambling for space. However, if you’re part of the scrambling crowd, you’re most likely going to get squashed… the bottom line is, you’ll start giving out heavy discounts just to win clients or sell your products.

So, pricing then becomes an issue which has to be dealt with in this case. To make things work, it’s necessary to first of all think about the transformation your products/services can bring to the end user, and then focus on building that aspect.

If Business A is giving away heavy discounts just to make sales (regardless if their products/services can help the end user or not), is it okay to do the same as Business A, or would you rather look closely at what consumers/prospects really want, and give it to them?

Going the route of Business A puts you in a commodity zone, which then makes the end user ask… “I wonder which of them offers the most value?”

It’s understandable that most consumers/prospects will end up going for a cheaper offer, which is not a problem (the truth is, cheap does not always equate to good… just a heads up!). They (the consumers/prospects) have the power to choose what they want and who they want to buy from. You just need to come to terms with the fact that you’re not meant to serve or sell to everyone.

Who’s the ideal client/customer? He/she is just waiting for you to reach him/her, so it all depends on how you carry out your online activities and the systems you have in place to ensure they have a smooth transition from just a visitor (to a website, social media channel, or landing page) to becoming a client/customer.

If this whole online marketing thing is a tough hill to climb (maybe because of the lack of time or know-how), then get in touch and let’s have a chat and see if we can work together to get you going.

Areas of focus…

• Marketing automation (email, funnels, chatbots, etc)
• Facebook Ads
• Website layout optimisation (specifically WordPress)
• Ecommerce platform setup (Shopify and Woocommerce)

[Done for you or training on how to do it yourself. Let me know]!

Thanks for reading… to your success!