5 Reasons Why You Should Always Keep Your Clients Happy!

It goes without saying that when you know how to keep your clients happy, it will always result in long term business endeavors with them.

[bctt tweet=”Every business within your niche is competing for the attention of your clients”]

The fact that your clients have bought your services does not guarantee that they will stay on with you for a long period of time… well, unless you do something about it!

In many cases, individuals will always look for solutions elsewhere, if they perceive that you are not delivering on the promise or do not have anything else to offer, and when that happens, all attempts to ‘reactivate’ them would often fall short.

This post is derived from an experience I had with a particular client. I’m going to share with you 5 things I have learnt and applied while working with this client, which has kept him loyal to my services for a long period of time.

Let’s begin…

#1. Commitment To Their Own Success 

It’s always disappointing to have clients who are not committed to their own success. When you are able to demonstrate your value to your clients through your training or coaching systems, you will boost their confidence and commitment level. Some clients need just a little push and they are off to creating amazing results, while some may need more than a little push. But all the same, they understand the importance of having you as their coach/mentor or consultant.

I’ve noticed that clients who pay premium for services are often the most committed, not only because they paid a huge amount, but because they are paying their way out of a tough situation and they know that not taking action is more costly. Make it a win-win affair!

#2. Repeat Business

This one is obvious isn’t it? When you demonstrate value to your clients through your services, your communication with them and your delivery, they will be more inclined to want more from you. The reason my client keeps coming back is not just because we are friends, but because I’m there for him and always ready to listen and offer advice where necessary.

When your focus as a service provider shifts from just offering your services to that of becoming a trusted adviser within your niche, you stand a better chance of attracting more business through word of mouth; that then leads us to the next point…

#3. Referrals

A happy client will always send his/her friends, associates, or partners your way. The reason for this is because they also want the best for the people close to them. If you are a consultant or any kind of service provider, you would agree with this principle (especially if you’ve had the experience). Most of the business I’ve had since the start of 2015 came through referrals.

When you keep your clients happy, you are positioning yourself as the go-to expert in your field. There is nothing wrong in going after new clients, but when the current ones are well cared for, the new ones will come, not because you placed an Ad somewhere online, but because a very happy client sent them your way!

#4. Endorsements

I believe you already know the importance of a good endorsement. A happy client will not hesitate to give you one if you ask for it (in some cases, he/she will do it without you asking).

It could be done through a testimonial (text or video), a blog post, a mention on social networks, their books, webinars, or conferences. This will further boost your credibility and create openings for more clients to come asking for your services.

#5. Partnerships

There are cases were clients give away a percentage of their business to their consultants, coaches, or mentors. This could be a way of making payment for the services or showing gratitude. Whichever the case, the important thing here is that such an agreement is built on trust.

What I experienced with my client was not necessarily owning an equity in his business, but always being considered as a partner for his events and other business ventures, which then creates some good positioning for my business on the long run.

In Conclusion

• Be there for them and focus on helping them succeed more than on how much you want to get paid. This will make them commit to doing what they need to do to succeed.
• Demonstrate your value based on the initial engagement (i.e. service) and create more value through more unique offers to attract repeat business.
• If you need referrals, don’t be afraid to ask. Some clients may not naturally know they should do this, but would be willing to, if asked.
• Ask for testimonials and other forms of endorsements, but don’t be pushy with it, especially if a client does not feel inclined to do it, regardless if they are happy with your services or not.
• If you are going into any equity based partnership as a form of payment for your services, be sure to know what is involved and also do your best to deliver. If the client gets the results as promised, you stand a good chance of growing a good stream income down the line.

Your turn… apart from what I’ve shared here, what ways have you benefited from keeping your clients happy?

Thanks for reading!